Reasons to Hire a Real Estate Professional
When it comes to selling your house, don't go at it alone. Here are a few ways a trusted real estate advisor can help.
Contracts
We help with all disclosures and contracts necessary in today's heavily regulated environment.
Experience
We're well versed in the housing market and know the ins and outs of the entire sales process.
Technology
We know how to use the latest tech to make the process (and your life) easier.
Negotiations
We act as a buffer in negotiations with all parties throughout the entire transaction.
Education
We simply and effectively explain today's market conditions and decipher what they mean for you.
Pricing
We help you understand today's home values when setting the price of a listing or making an offer to purchase.
How an Agent Helps Sell Your House
It can be tempting to consider selling your home on your own. But today’s market is at a turning point, making it more essential than ever to work with a real estate advisor. Here are five key ways a professional can help you.
1. A Professional Follows the Latest Market Trends
With higher mortgage rates and a growing number of homes for sale, today’s housing market is showing signs of a shift back toward more pre-pandemic levels. When conditions change, following the trends and staying on top of new information is crucial when you sell.
That makes working with an expert real estate advisor critical today. They know your local area and follow national trends too. More importantly, they’ll know what this data means for you, and as the market shifts, they’ll be able to help you navigate it and make your best decision.
2. A Professional Helps Maximize Your Pool of Buyers
Real estate professionals have a large variety of tools at their disposal, such as social media followers, agency resources, and the Multiple Listing Service (MLS) to ensure your house is viewed by the most buyers. Investopedia explains why it’s risky to sell on your own without the network an agent provides:
“You don’t have relationships with clients, other agents, or a real estate agency to bring the largest pool of potential buyers to your home. A smaller pool of potential buyers means less demand for your property, which can translate into waiting longer to sell your home and possibly not getting as much money as your house is worth.”
3. A Professional Understands the Fine Print
Today, more disclosures and regulations are mandatory when selling a house. The National Association of Realtors (NAR) explains it best, saying:
“Selling a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. . . . there’s a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language.”
A real estate professional knows exactly what needs to happen, what all the paperwork means, and how to work through it efficiently. They’ll help you review the documents and avoid any costly missteps that could occur if you try to handle them on your own.
4. A Professional Is a Trained Negotiator
If you sell without a professional, you’ll also be solely responsible for the negotiations. That means you’ll have to coordinate with:

The buyer, who wants the best deal possible
The buyer’s agent, who will use their expertise to advocate for the buyer
The inspection company, which works for the buyer and will almost always find concerns with the house
The appraiser, who assesses the property’s value to protect the lender
Instead of going toe-to-toe with these parties alone, lean on an expert. They’ll know what levers to pull, how to address all concerns, and when to get a second opinion.
5. They Know How To Set the Right Price for Your House
Real estate professionals know the ins and outs of how to price your house accurately and competitively, so you don’t overprice or underprice your home for the shifting market. NAR explains it like this:
“A great real estate agent will look at your home with an unbiased eye, providing you with the information you need to enhance marketability and maximize price.”
Bottom Line: A real estate agent has essential insights you’ll want to rely on throughout the transaction. Don’t go at it alone. If you plan to sell, let’s connect so you have an expert on your side.
A Checklist for Selling Your House
As you get ready to sell your house, add these items to your to-do list. A real estate professional will also provide other helpful tips based on your specific situation.
Make It Inviting
Open blinds to let the light in
Check lightbulbs and replace as needed
Take down personal photos or items
Fix anything that's broken
Give every room a clear purpose
Show It's Cared For
Clean your vents and baseboards
Vacuum, mop or sweep floors
Declutter throughout
Organize countertops, cabinets, and closets
Touch up any scuffs on the walls
Boost Curb Appeal
Power wash outdoor surfaces
Wash the windows inside and out
Tidy up the landscaping
Freshen up your entry
Sweep patios, decks, and walkways